Donna Tucker is a world-class singer/songwriter who has her roots in Jazz, Soul, and Classic R&B. Hailing from Dallas, Texas and now residing in Kansas City, Donna has enchanted the stage from Tokyo to New York. This veracious artist contracted SCARBO for her rebranding, complete with a new website electronic press kit.
Donna’s request was simple. Build a website and electronic press kit that reflected her experience and sophistication, while capturing her vibrant energy on-stage.
The previous HTML-based website hadn’t been updated in years, which meant starting from scratch. Given the constraints of available media resources, the optimal choice was to adopt a straightforward approach.
This take on a digital-only press kit borrows directly from a typical artist portfolio. The goal was to emphasize media and bookings without presenting them as confrontational. Baskerville PT translates Donna’s classy and vibrant nature into a clean visual aesthetic.
The devil’s in the details.
The unique site logo provides a digital stamp and improves SEO functionality. Made for web and mobile formats, the interface enables clients to book from their phone with a touch of a button.
